E-commerce businesses have survived dark times in the past couple of years. And it is expected to be the top trend in the coming years. So, when it comes to online business, we rely almost entirely on visual clues for sale or purchase decisions. Here, visual clues mean Product Photography, which is the most important factor for e-commerce marketing websites like Amazon, E-bay, Newegg, etc.
Can you ever imagine scrolling Amazon or any other website without any photos?
Good product photography has a remarkable impact on customers because people who shop online do not see the product in real life. They rely on product photography services to decide whether to buy the product or not.
Probably, you are thinking of setting up your online store and running it just like Amazon or E-bay. You can’t do it until you are creative enough to convince your customers to shop from your online store through different strategies like photography or photo editing and many more.
Now, go and search for “Product Photography near me”. picsfast.com is near you to provide the best quality and eye-catching product photography ideas along with our service that will make a good image of your website on buyers.
What is Product Photography?
The only way to get creative photographs can be through product photography for commercial purposes. The intention is to portray an object uniquely and attractively to make it presentable to the naked eye. In this case, product photography lighting plays a vital role because a photographer takes pictures in the best light to catch viewers’ attention. Most commonly, the resulting images are used to sell products by showing them in catalogs or websites.
Types of product photography:
Following are some types of product photography:
- Individual shots
- Group shots
- Detail shots
- 360-Degree shots
- Lifestyle shots
- Studio shots
Product Photography Statistics:
Still not convinced to hire a photographer for running your e-commerce store?
We are here to make you realize how product photography is important to convince people for online shopping.
• According to a study conducted by Big Commerce, 78% of online shoppers want photographs to bring products to life.
• A survey at Justuno shows that 90% of online buyers say that photo quality is the most important factor in an online sale.
• According to Weebly Research, 22% of online product returns because the ordered items look different than in the photos. It shows that photographs should be taken by professional experts.
Key Benefits of Product Photography:
Let’s dive into the key benefits of product photography and find out its importance for your e-commerce business:
1. Good Presentation
A high-quality image shows that your product is of the best quality; it implies a good first impression of your brand. Thus, for the presentation, you need a professional product photographer to capture the best shot.
2. Establish Your Brand Identity
Product photographs are the best ways to establish your brand identity. Renowned brands around the world focus on brand name logos, creatively designed banners, product photographs along photo-editing to attract their customers.
For gaining brand values, we (picsfast.com) provide product photography at home or any other place of your choice with an excellent service of our creative skills to build your brand identity while ensuring that your customers will feel more confident while buying your products.
3. Better Sale
Selling your product is the main objective of e-commerce marketing. To do so, you have to focus on the quality of the pictures. If your product photograph can catch customers’ attention, the sale will increase automatically.
4. Enhance Credibility and Reputation
Supposing that you are just starting your e-commerce business in this tough-as-nails market, the product photography is the only way to build credibility and reputation. Because people find it easier to trust a website that shows genuine photographs. It looks inviting as your customers will look for photographs first, then go for the relevant details later.
5. Customer Satisfaction
Customer satisfaction is the most powerful technique for your business with a high probability of success. Once your customer gets satisfied with your product and finds it the same as shown in photographs on your website, it not only maintains your reputation but also drags them for the next time to shop from your website.
Photo Editing – The Backbone of E-Commerce
No doubt, product photography is an important business tool, but photo-editing also creates a gateway to digital marketing by demonstrating the appearance of the products to make them visually more attractive to potential customers.
Product photo editing for e-commerce includes:
- Editing their backgrounds; background removal or change is the most basic editing you may need.
- Shadows and Reflection adjustment requires keen judgment to remove the unwanted shades and other things that may distract the attention of the customer from the items you sell.
- Colors and brightness correction maintains a natural look of the product.
- Image masking – it is an editing technique that is used to expose or hide some parts of the image.
- Other than these essentials, photo editing also includes HDR blending services, Panorama photo editing, image cropping, resizing and clipping, and many more.
Product Photography Pricing
We picsfast.com save you money and time to provide you with desired product images according to your requirement at reasonable prices. Check out pricing details on our website to utilize our professional expert services.
Throughout this article, you have seen the power of product photography on the viewer’s mind. Today, product images are mandatory not only for websites but for all social media platforms.
FREQUENTLY ASKED QUESTION (FAQs)
What does product photography include?
E-commerce Product photography is a type of commercial product photoshoot which is used to showcase your product’s outstanding. In the competition of the online market, it becomes a must for every seller, without this your product cannot survive in this competitive crowd.
Why do I need product photography?
To display your product superbly and look eye-catching, you must do product photography. You should not underestimate the importance of product photography at this time when most sellers are spending a lot to showcase their products marvelously.
Who needs product photography?
Everyone who is selling their products online on e-commerce platforms requires product photography and editing services. No matter what you are selling, it could be anything like toys, gadgets, accessories, clothes, equipment, etc. Every seller needs to do product photography.
Where to get product photography services?
At Picsfast, we provide excellent product photography services with editing services included. We do care about the seller’s budget and time. Consequently, our charges are affordable for everyone. We offer our services worldwide. For more details, visit the contact page.
Good Product photography plays a significant role in e-commerce. Your online store may have the best products, but it’s useless if people do not know about them. To let people know you need online marketing. And, for online marketing, all that is required is professional quality photographs to attract your customer’s attention.
Feel free to contact us at picsfast.com. We will be more than happy to help you according to your request. We assure you that your investment in our product photography service for your e-commerce business is one of the best decisions you will ever make.